(a poster in Trichy, replacing Gandhi’s face in the currency)
” Mass adulation can make you a money-making brand, but it means nothing for the soul, for society or for history. Because true greatness can’t be bought or sold, like the memory of Che Guevara or the writings of Munshi Premchand or the films of Guru Dutt, Satyajit Ray and Ritwik Ghatak.”
No media-informed person of India could have escaped the recent orchestrated frenzy of ‘Sivaji’. ‘Sivaji – THE BOSS’, (The expansion goes such – The Bachelor of Social Service!!) a Rajinikanth-starrer Tamil movie got released last week and it occupied the entire news spectrum as if a marvel has happened. News channels like CNN-IBN, NDTV, Times Now, Headlines News etc., went on with ‘Sivaji specials’ all through the week. These channels gave a similar coverage of such an extent ‘Rang De Basanti’, Jessica lal case and Anti-reservation riots in recent times while Kherlanji, Kalinga nagar etc., were kept as one amongst the ten.
It’s obvious that the emerging upwardly mobile, globalised citizens of India, who have dissected themselves from the rest of the country, relate with all their mind and soul with the above mentioned issues that are highlighted by the English Media. Now with ‘Sivaji’ released it seems their party time arrived. So the party fever started. They were in search of such a Desi flavour to pep up their party and the deal got done.
A movie on a mammoth budget of 90 Crores (in a country were people live with Rs.12 a day) hit the screen and the tickets were sold in black for Rs.1000 per ticket. News anchors went in full cry on such a huge response and showed the word-mongering idiots who showed the tickets they have bought for Rs.1000/- (a monthly salary of many in India) as if they have done some achievement. No single papparazi who followed Rajini from Chennai to Tirupathi and to wherever he went to ask the storyline of the Movie (it is said to be with a message against black money – don’t imagine much, as it may lay around somewhere between shreya’s navel show and rajini’s histrionics) questioned the open Black ticket sale-out, who are otherwise ‘genuinely’ against the corruptions of politicians. It’s a known fact that 25% share of the ticket sales goes to Rajinikanth. leave it, it’s party time, folks. No rules.
Rajinikanth is called as the Super Star of Tamil Cinema and he was compared with Amitabh Bachan, (the poor farmer who is not able to buy a land in UP) another Super Star of Hindi cinema in a Headlines News Sivaji Special show. This hair-splitting comparison and analysis went for an hour. Both these Super Stars and the other Super Stars of Indian Cinema or this bluff of Super Star is the primary reason for the dilapidation of Indian Cinema. This Humble Super Star Rajinikanth has got a salary of 16 Crore for this movie which is one of the primary reasons for the steep ticket rise. To maintain the Super Star pattern, all the movies are done with same rubbish melodrama formulas, propagated extensively by the media showing their sincerity to the bribes offered and corrupt the Film appreciation of masses and today it’s a sad fact that meaningful and sensible cinema has lost its way.
Rajini has screened the movie to Chandrababu Naidu, Jayalalitha, Karunanidhi etc., crossing all political differences. They all have appreciated the movie. (What else we can expect from those staunch fighters against black money). The so-called ‘educated’ urban middle class finds a desi, peppy pass time and they really celebrate it. The victims are the poor, lower middle class youth in their teens who also join this ugly frenzy putting their hard-earned money or who mortgage household items to put up a poster for this narcissist shit.
I remember John Abraham, (No, this John has got nothing to do with Bipasha basu) an yesteryear director from Kerala, a fire-brand came out of Ghatak’s school of thought, who made a Tamil Movie named ‘Agraharathil Kazhudhai’, once saying that wherever he goes, be it in bus stop or saloon or in home, rubbish cinema songs follow him everywhere and torture him like anything defying his resistance. This entire frenzy on a third-grade cinema creates such nausea to me.
Thanks to Asuran for the inspiration.